Roofing.Bio exists for one narrow job: helping roofing companies present themselves honestly and specifically, so homeowners and property managers can check them and choose them. We write owner stories, credentials pages, warranty pages and review routines, and we tie every claim to something real.
We are a marketing and business consulting service. We are not a contractor, and we never install, repair or inspect anything.
The company
Roofing.Bio is a Canadian brand, headquartered in Vancouver, British Columbia, and part of the Sedighi.ca and SAZ.ca group of companies. We work with roofing companies in all 10 provinces and 3 territories; our areas page explains what changes from region to region.
- Sedighi.ca is Ali's consulting company for growth, marketing and technology, and the umbrella over Conv.ca, BusinessConsulting.ca, HVAC.Digital, HVAC.Agency and, for trades like roofing, Trades.Agency.
- SAZ.ca (Strategy & Acceleration Zone) is the group's Canadian firm for strategy, AI and revenue acceleration work. Ali Sedighi founded it and is its Founder & Managing Partner.
Our work for trades businesses runs under Trades.Agency, and our pricing follows its published plans.
Ali Sedighi, MBA
Ali Sedighi leads Roofing.Bio. His degree is an MBA in Technology Management. His marketing career runs 17+ years: in 2007 he started ONE.ir, a full-service digital marketing agency, and today he lives and works in Vancouver.
Besides SAZ.ca, he founded Conv.ca, a conversion-rate optimisation agency, and MyAutomation.ca. His clients have been in Canada, the USA and Dubai. On the trades side, his count stands at 150+ live HVAC websites, among them CombiBoiler.ca, Roma Heating & Cooling and HeatLand.
You can read more on his profiles at Sedighi.ca and SAZ.ca.
Why a site just for roofing profiles
Most of our published results come from heating and cooling companies. Working on those sites taught us something that applies with even more force to roofing: on big, infrequent purchases, the buyer is judging the company more than the product.
Roofing buyers can't see the work they're paying for. It's under the shingles, on a roof they won't climb. So they read about pages, look for warranties and count reviews. The roofers who win are often not the cheapest. They're the ones who make checking easy.
How we work
- Facts first. Before writing, we list every claim we might make about your company and ask you to point to its source. Unproven claims don't get published.
- Your voice, not ours. We interview you and write the way you talk. Homeowners can tell when an about page was written by a stranger.
- One version of the truth. Your website, Google Business Profile, quotes and directory listings should agree on dates, coverage and warranty terms. We make them match.
- Within the rules. We work inside Google's review policies, Canada's anti-spam law and the Competition Act's rules on misleading claims. We summarise those rules; we don't give legal advice.
- Plain reporting. Monthly numbers you can check: requests sent, reviews received, calls and close rates where you share them.
Who we work best with
We work most usefully with roofing owners who are proud of how they run a job and frustrated that their website doesn't show it. Typically that means a company that has the right coverage, a real warranty and plenty of happy customers, but a profile that looks the same as every competitor's. Our job is to make the difference visible, in words a homeowner can check.
What we won't do
- Write, buy or swap reviews, or ask your staff and family to post them.
- Claim credentials, years or warranty terms you can't document.
- Promise rankings or a set number of leads.
- Use stock photos as if they were your crew or your jobs.
Our positioning, in one line
Roofing.Bio is a Canadian digital marketing and business consulting service for roofing and other home-service companies. We are not a contractor: no installs, no repairs, no service calls, ever.
Ready to talk? Read our services, check the FAQ or go to the contact page.
Frequently asked questions
Is Roofing.Bio a roofing company?
No. We are not a contractor. We don't install, repair, inspect or service roofs. We write and manage the marketing that explains a roofing company to its future customers.
Who will we actually work with?
Ali Sedighi leads the work and sets the strategy. We don't list other team members on this site; if anyone else helps on your account, you'll be told who and why.
Why should we trust you to write about trust?
Because we apply the same rule to ourselves. Every claim about us on this site comes from an approved list of facts, our case studies name real clients with live links, and nothing here is a review or endorsement we couldn't stand behind.
How is Roofing.Bio related to Trades.Agency?
Trades.Agency is the group's marketing brand for trades businesses, and its plans are the ones we price from. Roofing.Bio is the part of that work focused on roofing brand profiles.