Every service here answers one question a homeowner asks before hiring a roofer. The right starting point depends on which question your company answers worst today. If you don't know, the quickest test is to read your own website as a stranger would and note every claim you couldn't prove if asked.
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Owner story and about page
An about page drawn from an interview with you, with every date, name and claim something you can back up.
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Credentials you can prove
A page that lists your registrations, coverage and manufacturer standing, each one tied to the body that can confirm it.
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Warranty pages in plain language
Your workmanship warranty and the manufacturer's terms explained side by side, without stretching either one.
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Review strategy within the rules
A steady habit of asking every customer for an honest Google review, built to respect Google's policies and CASL.
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Estimate proof pack
A short, linkable profile that travels with every quote, so the homeowner comparing three bids sees why yours is the safe one.
How to choose: start where you lose jobs
The fastest way to pick is to look at where quotes die. Losing before the first call is a visibility and reviews problem; losing after the quote is a proof problem.
| Where you lose the job | What it usually means | Start with |
|---|---|---|
| People never call | Thin or old reviews, a vague profile | Review strategy |
| People call but don't book an estimate | The website doesn't say who you are | Owner story |
| You quote but lose to a cheaper bid | Your proof isn't next to your price | Estimate proof pack |
| Buyers ask "are you covered?" | Credentials are buried or missing | Credentials page |
| Arguments after the job | Warranty terms were unclear | Warranty pages |
Owner story and about page
This is the page that turns "a roofing company" into a named person with a track record. We interview the owner, check dates and facts against records you hold, and write the story plainly. It suits companies whose website still says "we are a family business committed to quality" and nothing else. Details are on the owner story page.
Credentials you can prove
A credentials page lists each registration, coverage and standing your company holds, and who issued it. In Quebec that includes the RBQ licence; across Canada it often includes provincial workers' compensation registration, liability insurance and manufacturer contractor programs. We only list what you can document today. See the credentials page service.
Warranty pages in plain language
Roofing warranties confuse buyers because there are usually two of them: your workmanship warranty and the manufacturer's warranty on materials or the roof system. We explain both, what each covers, how long, whether it's prorated or transferable, and what the homeowner must do to keep it valid. The warranty pages service covers the process, and our warranty guide goes deeper.
Review strategy within the rules
Reviews are the part of a profile you don't write yourself, which is why homeowners trust them. We design a routine that asks every finished customer for an honest Google review, at the right moment, by a channel they agreed to. No gating, no gifts, no staff reviews. The review strategy page explains the setup, and the review request guide shows sample wording.
Estimate proof pack
Most roofing quotes are a price, a material list and a signature line. The proof pack adds a short, linkable profile: owner, credentials, warranty summary and a few recent reviews, sent with each quote. It answers the comparison shopper's real question, which is "why is this bid higher, and is it worth it?" Read more on the proof pack page.
A typical order of work
For a roofing company starting from a thin website, we usually work in this sequence: gather documents, build the credentials page, write the owner story, explain the warranty, start the review routine, then assemble the proof pack from the finished pieces. Each step feeds the next, so nothing gets written twice.
How the pieces fit together
The five services share one rule: a claim appears only once you can back it up, and it appears the same way everywhere. Your about page, credentials page, Google Business Profile and quote pack should never disagree about when you started, what you're covered for or what your warranty includes. Inconsistency is what makes a careful buyer suspicious.
Pricing for this work runs through the Trades.Agency plans on our pricing page. Questions about fit can go straight to us through the contact page.
Frequently asked questions
Do we need all five services?
No. Many companies need two or three. If your about page is already honest and specific, we leave it alone and spend the time on warranty wording or reviews instead.
Which service pays back fastest?
Usually the review routine, because it compounds every week, and the estimate proof pack, because it sits right next to your price at the moment of decision. Which matters more depends on where you lose jobs today.
Can you do this if we're a new company?
Yes, and it matters more for you. A new company can't lean on decades of history, so a clear owner story, real coverage and a plain warranty carry more weight. We simply won't invent a longer history than you have.
Is any of this inspection or legal work?
No. We don't inspect roofs, assess code compliance or give legal advice. We write marketing, and we link to the bodies and documents that back it up.