Guides for roofing owners who want to be checked and chosen

Explaining roof warranties without overstating them

Most homeowners don't know there are usually two warranties on a new roof: yours and the manufacturer's. The roof warranty guide shows how to explain both on your website and in quotes, how to handle words like "lifetime" and "prorated", what to tell buyers about registration and transfer, and why the Competition Act makes accuracy more than a courtesy.

You'll come away with a comparison table you can fill in from your own documents, a homeowner checklist for keeping coverage valid, and a list of phrases to avoid.

Asking for Google reviews within Google's rules and CASL

Reviews are the part of your profile that buyers trust most, because you didn't write them. The review request guide covers when to ask (after the walk-through, not the tear-off), who should ask, what to say, and how Google's policies on incentives, gating and conflicts of interest apply to everyday roofing situations.

It also explains how Canada's anti-spam law affects review requests sent by text or email, with templates that include the identification and opt-out details the law expects.

Writing a true owner story

The owner story guide gives you the interview questions we use with roofing owners, a method for checking every date and claim, and a simple structure for the finished about page. It's built for owners who don't enjoy writing: you answer questions out loud, and the page comes out of your answers.

It also covers the delicate cases: companies bought from a previous owner, family businesses with a complicated history, and young companies with experienced owners.

Who these guides are for

The guides are written for owners and office managers of roofing companies of any size, from a two-person repair outfit to a multi-crew firm doing residential and commercial work. You don't need marketing experience. Each guide assumes you know roofing far better than we do, and focuses on how to explain what you do to people who don't.

They're also useful if you already work with another marketing company. Use them as a checklist: are your review requests neutral and sent to every customer? Does your warranty page say whose warranty is whose? Can every date on your about page be backed up?

How to use them

Pick one guide and act on it this month rather than reading all three and doing nothing. A sensible order for most roofers:

1. Review requests first. It's the quickest to set up and starts compounding with your next job.
2. Warranty page second. It reduces confusion in quotes and disputes after jobs.
3. Owner story third. It takes the most thought, and it's easier once the other two are done, because you'll already have gathered many of the facts.

How the guides connect to our services

Each guide matches one of our services:

If you'd rather we do it for you, see the services overview or reach us on the contact page. If you'd like to try it yourself first, start with whichever guide matches your biggest gap.

A note on accuracy

Everything in these guides that refers to a rule or policy links to the official source and is dated. Policies change, so check the source before you rely on a detail. And whatever you write about your own company, keep the same standard we apply to ours: if you can't back it up, leave it out.