A roofing warranty page explains, in plain words, what a homeowner is covered for after the job: your own workmanship warranty, and the manufacturer's warranty on the materials or the full roof system. It shows what each covers, for how long, whether coverage reduces over time, whether it transfers to a new owner, and what the homeowner must do to keep it valid. We write it from your real documents and nothing else.
Why roofing warranties need their own page
Most roofing buyers think they're getting one warranty. They're usually getting two, from two different parties, with different lengths and conditions. When that isn't explained up front, two problems follow.
First, buyers compare bids badly. One quote shows a long manufacturer number, another shows a shorter workmanship term, and the homeowner thinks they're comparing like with like. Second, when a leak appears years later, nobody agrees whose warranty applies.
A clear page fixes both, and it protects you. The Competition Bureau treats a warranty claim, or a promise to repair or replace, as misleading if it's untrue, or if there's no reasonable prospect it will be carried out.
What the page covers
We structure it around the questions buyers actually ask.
| Question | Workmanship warranty (yours) | Manufacturer warranty |
|---|---|---|
| Who stands behind it? | Your company | The product maker |
| What does it cover? | Installation defects you're responsible for | Material defects, sometimes more with a system warranty |
| How long? | Your stated term | Per the manufacturer's document |
| Does coverage reduce over time? | As your terms say | Often prorated after an initial period |
| Does it transfer if the house sells? | As your terms say | Per the document; some require notice or a fee |
| What voids it? | Your listed exclusions | Listed conditions, such as installation or ventilation requirements |
We fill each cell from the documents. If a cell can't be filled with certainty, we say "see the full warranty" and link to it, rather than guess.
A sample plain-language summary
Here's the kind of paragraph that ends up on a quote, with placeholders:
Your new roof carries two warranties. [Business name] covers the installation for [term] against defects in our workmanship. [Manufacturer] covers the [product] under its limited warranty, with full coverage for [period] and reduced coverage after that, as set out in the document we'll give you. To keep both valid, [conditions]. To make a claim, call us at [phone].
Short, specific and checkable. Buyers rarely see warranty terms explained this plainly, which is why it works.
Who it's for
- Roofers whose quotes regularly lose to bids advertising bigger warranty numbers.
- Companies holding a manufacturer contractor program that opens up an enhanced or system warranty, and want buyers to understand the difference.
- Commercial roofers whose clients need warranty terms clarified for a property file.
What's included
- Review of your workmanship warranty and the manufacturer documents for the products you install most.
- A plain-language page with the comparison table, a short "how to make a claim" section and a "how to keep your warranty valid" checklist for homeowners.
- A one-paragraph warranty summary for quotes and your estimate proof pack.
- Matching updates to your credentials page if a warranty tier depends on your manufacturer status.
Timeline
Two to three weeks, mostly waiting for current manufacturer documents and your sign-off. We suggest your lawyer reviews the workmanship terms before we summarise them.
How we measure it
- Fewer warranty questions on estimate calls, and fewer disputes after jobs.
- Whether quotes that include the warranty summary close at a higher rate.
- Traffic to the page from people already in your pipeline.
Mistakes we see
- Quoting the biggest number only. A headline year figure with no mention of prorating or conditions is the classic overstatement.
- Blurring whose warranty is whose. "Our 50-year warranty" when the 50 years belongs to a manufacturer document is misleading.
- No claim process. A warranty with no clear way to call it in feels hollow. Tell buyers who to contact and what happens next.
- Old documents. Manufacturer terms change. We set a yearly review.
Our long-form guide to explaining roof warranties walks through the wording in detail. When you're ready, reach us through the contact page.
Frequently asked questions
Can you write our warranty for us?
We write the marketing page that explains your warranty, not the warranty contract itself. The contract wording should come from you, and ideally be reviewed by your lawyer. Our page then summarises it accurately and links to the full text.
Should we advertise a 'lifetime' warranty?
Only if the documents support it, and only with the definition attached. Many roofing products use 'lifetime' with a specific meaning, prorating or conditions. A page that hides those details invites complaints.
Do we need to show the manufacturer warranty at all?
It helps, because buyers often confuse it with yours. Showing both, side by side, makes clear what you stand behind personally and what the manufacturer covers.
What if our warranty is shorter than a competitor's?
Then we explain what yours covers well, how claims are handled and how fast you respond. A short warranty you honour reliably can be more persuasive than a long one with fine print.