A credentials page that replaces 'licensed and insured' with proof

Why this page wins roofing jobs

Roof work is one of the riskier jobs that happens at a private home, and many homeowners have heard that an uninsured worker's injury can become their problem. So a growing share of buyers ask about coverage before they sign. Property managers and strata or condo boards almost always do.

When the answer is already on your site, two good things happen. Serious buyers trust you sooner, and the buyers looking only for the cheapest cash job self-select out.

What goes on the page

We build it in four blocks, and only with items you hold right now.

1. Business registration and licences. Your legal business name and registration. Where a licence is required for roofing work, the licence itself; for example, the RBQ requires a licence for construction work done for others in Quebec. In Alberta, a business that sells away from its premises and takes money before the work is done may need a prepaid contractor licence, which matters for door-to-door selling after a hailstorm.
2. Workers' compensation. Your registration with the provincial board, such as WorkSafeBC or Ontario's WSIB, and how a customer can ask the board about your status.
3. Insurance. General liability, described in plain terms you've confirmed with your broker, and an offer to send a certificate on request.
4. Manufacturer and trade standing. Contractor programs with shingle or membrane manufacturers, and any trade association membership, with the current status and what it means for the warranty you can offer.

We summarise and link to the official bodies. We never tell you what you're legally required to hold.

A sample layout

Here's how one block might read once published, using placeholders:

• Workers' compensation: [Business name] is registered with [provincial board]. Ask us for our current clearance or account letter, or contact the board directly.
• Liability insurance: General liability coverage through [insurer or broker]. Certificate of insurance available on request for homeowners, strata councils and property managers.
• Trade certification: [Owner name] holds a [exact certificate title], issued by [body], [year].
• Manufacturer program: [Program name] with [manufacturer], current as of [date]. This standing allows us to offer [warranty tier], subject to the manufacturer's terms.

Every line is specific, dated where it helps, and tied to someone who can confirm it.

Who it's for

• Residential roofers competing against unregistered cash crews.
• Companies doing strata, condo or commercial work, where proof of coverage is part of the bid.
• Roofers who hold a manufacturer program and want buyers to understand why it matters.

Timeline

One to two weeks. Most of that time goes into gathering current documents: a certificate of insurance, a board account letter, a manufacturer approval. We give you a checklist on day one.

How we measure it

• Visits to the credentials page, and how often those visitors then contact you.
• Fewer "are you insured?" questions on calls, or quicker answers to them.
• Win rate on bids where coverage was a stated requirement.

Mistakes to avoid

• Expired items left up. A lapsed manufacturer status still on the site is worse than none. We set review dates for every item.
• Logos without permission. Manufacturer and association logos come with rules. Follow them.
• Vague coverage claims. "Fully insured" means nothing. "General liability insurance; certificate available on request" means something.
• Credentials that don't match the warranty. If your top-tier warranty needs a certain manufacturer status, the credentials page and warranty page must agree.

Next steps

Credentials pair with the owner story, and feed the estimate proof pack. Our region pages list the provincial bodies buyers use to check roofers. When you're ready, get in touch.